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ToggleWe all know the feeling: stuck in a loop of overthinking, unsure of the best path forward. It’s a common problem, especially in fields like technology and business, where decisions can have significant consequences. Brian Armstrong, the CEO of Coinbase, recently shared a piece of advice that cuts through the noise: when in doubt, just do something. This simple, yet powerful, philosophy highlights the importance of action over endless deliberation.
Armstrong’s point isn’t about reckless abandon; it’s about recognizing the value of experiential learning. You can spend hours researching and planning, but sometimes the most valuable insights come from actually getting your hands dirty. By taking action, even if it’s not perfect, you create opportunities for learning, adaptation, and growth. This resonates deeply because it aligns with how we learn in almost every other aspect of our lives. We didn’t learn to ride a bike by reading a manual; we learned by wobbling, falling, and getting back on.
Many people fall into the trap of waiting for the ‘perfect’ moment or the ‘perfect’ plan before taking action. They fear failure and the potential consequences of making a wrong decision. However, this pursuit of perfection can be paralyzing. It can lead to missed opportunities and a sense of stagnation. Armstrong’s advice challenges this mindset by suggesting that progress, even imperfect progress, is better than no progress at all. It’s a reminder that mistakes are inevitable, and they can be valuable learning experiences.
One of the most compelling aspects of Armstrong’s philosophy is the idea that action itself can bring clarity. When we’re unsure of what to do, our minds often become clouded with uncertainty. Taking action, even a small step, can help to clear away the fog. It allows us to gather data, test assumptions, and refine our understanding of the situation. This iterative process of action and reflection can lead to a much clearer picture of what needs to be done next.
This principle extends far beyond the world of cryptocurrency and tech startups. It’s a valuable lesson for anyone facing a challenge or a difficult decision. Whether you’re starting a new project, learning a new skill, or navigating a personal dilemma, the ‘just do’ approach can be incredibly empowering. It encourages us to overcome our fears, embrace experimentation, and trust in our ability to learn and adapt along the way. For instance, instead of endlessly researching the perfect exercise routine, just start moving. Instead of waiting for the ideal moment to write, just put words on the page. The act of doing will often reveal the path forward.
It’s crucial to acknowledge that “just do” doesn’t mean acting without thinking at all. Informed action is key. Gather as much information as reasonably possible, but don’t let the pursuit of perfect information prevent you from starting. It’s about striking a balance between planning and execution. Understand the potential risks, but don’t let them paralyze you. Instead, view them as opportunities for learning and mitigation. Consider the famous quote from General Patton, “A good plan violently executed now is better than a perfect plan executed next week.” This sentiment captures the essence of Armstrong’s advice.
Adopting this approach requires a shift in perspective towards failure. Instead of viewing failure as a negative outcome, see it as a valuable source of feedback. Every mistake, every setback, provides an opportunity to learn and improve. This mindset is particularly important in innovative fields where experimentation is essential. By embracing failure, we become more resilient, more adaptable, and more likely to succeed in the long run.
Ultimately, Armstrong’s advice is about cultivating a bias for action. It’s about developing a habit of taking initiative, of proactively seeking solutions, and of not being afraid to make mistakes. This bias can be a powerful driver of personal and professional growth. It allows us to overcome inertia, to seize opportunities, and to make meaningful progress towards our goals. It’s a mindset that empowers us to shape our own destinies, rather than waiting for things to happen to us.
Many get caught up in talking about ideas instead of implementing them. “Just do” disrupts this pattern. Start building that website, write that first chapter, make that initial sales call. It’s through these actions that ideas solidify, challenges become clearer, and progress becomes tangible. This approach fosters a hands-on learning environment, where experience is the most valuable teacher.
Brian Armstrong’s simple message – if you’re unsure, just do – is a powerful reminder that action is often the best antidote to uncertainty. It’s a call to embrace experimentation, to learn from our mistakes, and to cultivate a bias for action. By adopting this philosophy, we can unlock our potential, overcome our fears, and make meaningful progress towards our goals. In a world that often rewards perfection, Armstrong’s advice is a refreshing reminder of the power of simply starting.



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