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ToggleA lot of people worry that AI will take away jobs, especially creative ones like design. But Dylan Field, CEO of Figma, a popular design tool used by teams worldwide, has a different take. He’s saying that AI isn’t about replacing designers; it’s more about helping them grow their skills and do more exciting work. It’s an important shift in perspective because often when new technology arrives, people immediately think, “Am I next to be replaced?” Field wants to change that conversation.
Figma isn’t just talking about AI positively—they’re backing it up by growing their team. Despite all the talk about automation shrinking job markets, Figma has actually been hiring and expanding their workforce. Their team of about 1,600 people is getting bigger, not smaller, and that’s a strong signal. It shows that when used thoughtfully, AI can actually lead to more opportunities and new roles rather than fewer.
Design is creative but also has repetitive and technical parts that can be tedious. AI can take over some of those tasks, like resizing images, generating initial mockups, or even suggesting color schemes. This frees up designers to spend more time on real creativity and problem-solving. Field emphasizes that AI should act as a tool that expands what designers can do instead of making them obsolete. When AI handles the boring stuff, designers get to focus on the aspects that really need a human touch.
From Field’s point of view, AI isn’t just about making existing jobs easier—it can actually open new doors for innovation. By integrating AI capabilities into design tools, creators can test ideas faster and iterate more freely. This might lead to new design trends, workflows, or even entirely new types of products. Rather than fearing AI, Field sees it as a way to push creative boundaries, which can be exciting for the whole industry.
It’s important not to ignore the challenges AI might bring, but Field’s message offers a refreshing balance. Instead of focusing on fear, he encourages designers and other workers to look at AI as a chance to evolve. Companies like Figma show that embracing AI doesn’t mean cutting costs by cutting people—it can mean investing in new skills and expanding teams. His stance reflects a more hopeful outlook where humans and AI tackle challenges together, building on each other’s strengths.
Dylan Field’s view gives us something to think about. Rather than AI threatening jobs, it can be a helpful partner that makes work more interesting and creative. This mindset matters because fear can often stop people from adapting and growing. If more companies take a page from Figma’s book and invest in their teams while exploring AI, the future might hold a better balance between technology and human talent. For designers, and many others, the key is to stay curious, keep learning, and be open to tools that help, not replace, their creative spirit.



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